Every week we have new enquiries complaining that their existing website generates little business. If your website’s purpose is to generate business but nobody can find it, whether it be through Google or advertising elsewhere then it will not do its job. Most people will find what they're looking for on the Internet through major search engines such as Google, Yahoo and Bing.
SEO stands for Search Engine Optimisation, and by tweaking the content of your website accordingly, making sure that the geeky coding behind your website is SEO friendly will increase the possibility of your business website being visible higher up in the results of the major search engines.
Effective Search Engine Optimisation or SEO is the process of getting your website into a useful position within the search engines for search terms related to your website. A website that’s optimised for search engines can reap huge benefits.
There are a wealth of statistics to back up just how important the internet has become in modern day business. A website can simultaneously serve as a storefront, a catalogue, a marketing resource, a line of communication and a secure payment gateway.